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Sales & Social Masterclass for Makers
Welcome
Introduction
Practising in public
How to use this masterclass
Audience & brand
You have a brand
Your tribe
Brand elements
Briefing & quotes
Websites and blogs
Your online home
A simple website
The new era of blogging
Blogging with Helen Redfern of A Bookish Baker
Blog post content
(Read this section if you want to build a website)
Planning a website: potential costs
Planning a website: popular platforms
Planning a website: navigation
Writing for the Internet
Newsletters
Why you need a newsletter
How to write a newsletter
Email management systems
Newsletters with Sophie Hansen of Local is Lovely
Social media
Introduction to social media
The top 8
How to beat the algorithms
A guide to using hashtags
Tools for great-looking visuals
Privacy & security
Social media with Sara Tasker of Me & Orla
Selling 101 for makers
Making money from your creativity
How to price your work
Where to sell
Local markets with Dee Wild of Wild About Melbourne
Online sales with Brenner Lowe of Boots Paper
Selling to retailers
Budget tips for makers
Media & PR
Traditional media
How to pitch a story
Pitching to magazines with Flow Magazine journalists
Making the most of it
Teach online with
Newsletters with Sophie Hansen of Local is Lovely
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